The SITA report shows that 74% of all mishandling cases consist of delayed baggage. The good news? Most of these bags can be recovered very quickly if the airline knows exactly where they are and who they belong to.

Today’s passengers expect their suitcase to be as visible as a food delivery or an Uber ride. But there is a difference between a "dot on a map" and a bag that is actually placed back on the correct flight.

Apple and SITA recently joined forces with the Share Item Location feature. This allows you to share your AirTag's location directly with the airline's systems (WorldTracer®). This solves the "where" problem: the agent can see that your bag is in a specific warehouse.

However, this is where the "Last Mile" challenge arises:
An AirTag inside a suitcase is invisible and inaudible to a baggage agent. In a depot with thousands of bags, a staff member still has to physically search for the right one. If your paper tag has been torn off – a common problem with delayed baggage – the suitcase becomes an anonymous object, despite the smart tracker inside.

SITA notes that 38% of passengers now see the added value of Digital ID tags. This aligns perfectly with the ReFoundMe vision. We believe that tracking (Smart Tags) and identification (QR code) must go hand in hand.

By adding a ReFoundMe QR code to your suitcase, you provide the baggage handler with a direct digital entry point. As soon as a staff member scans the code, they aren't just told that this is "a bag," but they immediately see your specific instructions.

The SITA report emphasizes that passengers want shorter queues and faster processes. You can help the handler by strategically updating your ReFoundMe profile during your journey:

1. State your PIR number

Have you filed a baggage claim report? Put this number (e.g., AMSKL12345) directly into your ReFoundMe message. The agent scans the bag and immediately sees which case file it belongs to.

2. Flight and destination details

For example: "Belongs to flight KL123 to New York on February 26. Staying at Hotel Plaza."

3. The "Flight-Ready" check

Indicate whether the bag can go directly on the next flight, or if you would prefer to have it delivered.

Tracking is no longer a luxury; it has become an operational necessity. But as the SITA report states: the focus is shifting from reactive recovery to proactive prevention.

With a Smart Tag, the airline knows where your bag is. With ReFoundMe, they know what to do with it. Together, they form the golden combination for the modern, digital traveler who has no time to lose in a world of 33.4 million "mishandled" bags.

View the full SITA 2025 Baggage IT Insights report here